Ellen Boyette

Which virtue means the most to you?

Care is very important to me. People are the ones who make an organization, and they are not robots. I believe caring for individuals supports the entire organization at its core. Success to me is truly connecting and supporting each other in work – and life.

What is your biggest achievement at Grit?

My biggest achievement is the breadth of work and new skills I’ve obtained in my years here. Working on so many different projects and clients, I’ve expanded my knowledge in digital marketing, tech, ecommerce, design, and so much more. I’m excited to keep honing my skills!

What do you like to do outside of work?

Outside of work I like to take on random hobbies (calligraphy, watercolor, DIY house projects), do any kind of dancing, and spend time with my son.

Paul Southerland

Which virtue means the most to you?

Courage is the virtue that means the most to me. Companies benefit enormously when employees are thoughtfully courageous. Being the voice of calculated dissent, a constructive agitator of assumptions, or a challenger of performance standards takes courage–and, as such, Grit and our agency partners benefit greatly!

What is your biggest achievement at Grit?

Leading the acquisition of Betterpet.com and its continued growth under Grit’s ownership. More importantly, applying the business’ growth strategies and processes to our agency partnerships more broadly.

What do you like to do outside of work?

I love spending time with my wife and daughter–especially going on bike rides together. I also enjoy playing tennis and, oddly enough, doing yard work!

René Fielder

Which virtue means the most to you?

Gratitude is the virtue that means the most to me. I believe it costs nothing to say “thank you” and recognizing the contributions of the team to our goals, both for clients and for our agency, is an important part of our culture.

What is your biggest achievement at Grit?

Developing and scaling our Email Marketing service line, in partnership with our design, project management, and content teams, is something I’m particularly proud of. Email is such an important revenue channel, especially for our e-commerce clients, and it gives me the opportunity to work with automations which I consider to be a marketing secret weapon.

What do you like to do outside of work?

I enjoy baking bread (which includes pizza by the way), painting, gardening, reading, and volunteering in animal rescue organizations as a dog foster parent.

Alex Johnson

Which virtue means the most to you?

This is a tough one, as I think the power of our virtues is unlocked by completing the full cycle! But, if push comes to shove – I’d be remiss not to say that Grit means the most to me. With 7 years of hard experience as an entrepreneur, its not hard to see why statistics show 50% of new businesses fail within 5 years. I firmly believe that the virtue of grit is the real reason that our business is still growing today. There have been plenty of reasons to throw in the towel, but I believe this business has good to do for all of our stakeholders, and my belief in the purpose and mission pushes me to bring Grit each and every day so that we have our best chance to succeed.

What is your biggest achievement at Grit?

One of my core responsibilities that I’m accountable for is sales and growth. I’m really proud of the fact that despite adverse economic conditions we’ve been able to grow our top line by 25-40% each year for 6 consecutive years & to generate a profit each year.

What do you like to do outside of work?

Outside of work my time is spent with my Family – my wife Carolyn and our two boys – Luke (3) and Sam (7 months). We currently like to explore Charlotte parks, build block castles downstairs, and play with excavators. As you can imagine – that keeps us pretty busy! I’m also involved in leadership with my church, I play league basketball (which I probably take it a little too seriously), and I still enjoy getting out for some golf (past life).