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How We Guide Our Clients
When you work with the team at Grit, we can guarantee you that you will get the following five advantages from us each day.
Guided by Experience, Driven by Results
As Guides, we don’t just advise—we lead, we measure progress, and we deliver results.
Precision Strategy with Proprietary Tools
Our proprietary IP equips us to craft and execute strategies with pinpoint accuracy, tailored specifically to your business needs.
Compounding Daily Progress
We understand the urgency of growth. That’s why our approach is founded on demonstrating daily progress, leading to long-term success.
True Partnership, Not Just a Service
At Grit, we’re more than just another agency or consultant—we’re entrenched teammates.
Adaptive Leadership Through Every Storm
When storms arise, true character and leadership are tested. Our ability to adapt, guide, and unify your team ensures that together we achieve the goals others might consider unattainable.
Explore Some of Our Work
see case studiesMeet the Team
We want to cultivate virtuous leaders who change the world—and they're the ones who make it happen.
Paul Southerland
/President of Growth
Which virtue means the most to you?
Courage is the virtue that means the most to me. Companies benefit enormously when employees are thoughtfully courageous. Being the voice of calculated dissent, a constructive agitator of assumptions, or a challenger of performance standards takes courage–and, as such, Grit and our agency partners benefit greatly!
What is your biggest achievement at Grit?
Leading the acquisition of Betterpet.com and its continued growth under Grit’s ownership. More importantly, applying the business’ growth strategies and processes to our agency partnerships more broadly.
What do you like to do outside of work?
I love spending time with my wife and daughter–especially going on bike rides together. I also enjoy playing tennis and, oddly enough, doing yard work!
René Fielder
/COO, President of
Agency Services
Which virtue means the most to you?
Gratitude is the virtue that means the most to me. I believe it costs nothing to say “thank you” and recognizing the contributions of the team to our goals, both for clients and for our agency, is an important part of our culture.
What is your biggest achievement at Grit?
Developing and scaling our Email Marketing service line, in partnership with our design, project management, and content teams, is something I’m particularly proud of. Email is such an important revenue channel, especially for our e-commerce clients, and it gives me the opportunity to work with automations which I consider to be a marketing secret weapon.
What do you like to do outside of work?
I enjoy baking bread (which includes pizza by the way), painting, gardening, reading, and volunteering in animal rescue organizations as a dog foster parent.
Alex Johnson
/Founder, CEO
Which virtue means the most to you?
This is a tough one, as I think the power of our virtues is unlocked by completing the full cycle! But, if push comes to shove – I’d be remiss not to say that Grit means the most to me. With 7 years of hard experience as an entrepreneur, its not hard to see why statistics show 50% of new businesses fail within 5 years. I firmly believe that the virtue of grit is the real reason that our business is still growing today. There have been plenty of reasons to throw in the towel, but I believe this business has good to do for all of our stakeholders, and my belief in the purpose and mission pushes me to bring Grit each and every day so that we have our best chance to succeed.
What is your biggest achievement at Grit?
One of my core responsibilities that I’m accountable for is sales and growth. I’m really proud of the fact that despite adverse economic conditions we’ve been able to grow our top line by 25-40% each year for 6 consecutive years & to generate a profit each year.
What do you like to do outside of work?
Outside of work my time is spent with my Family – my wife Carolyn and our two boys – Luke (3) and Sam (7 months). We currently like to explore Charlotte parks, build block castles downstairs, and play with excavators. As you can imagine – that keeps us pretty busy! I’m also involved in leadership with my church, I play league basketball (which I probably take it a little too seriously), and I still enjoy getting out for some golf (past life).
Our Team’s Core Beliefs
We love to reach the summit of the most challenging climbs. How we get there is equally important. Below are our core beliefs that drive how we win the right way.
Ready to Make an Impact?
We Believe Gratitude and Care are the Foundation
We believe that gratitude and care are the cornerstones of our relationships, both within and outside our organization. By approaching our responsibilities with gratitude and caring deeply for our people, partners, and communities, we foster meaningful connections that drive success.
We View Teamwork as the Ultimate Advantage
We believe that our true strength lies in how well we work together. Our culture is defined by collaboration, where we put one another in positions to succeed and effectively partner to achieve our collective goals. We champion the potential inside our teammates, knowing that our success is built on a foundation of trust and mutual support.
We Value the Courage to Take Decisive Action
We believe that true wisdom is demonstrated through the courage to make decisions, even when all the information isn't available. We trust in our ability to assess, decide, and move forward, knowing that bold, decisive action is the key to overcoming challenges and driving success.
We Bring a Relentless Drive for Excellence
We believe in maintaining a relentless drive for excellence in everything we do. We hold ourselves fully accountable to our goals and scoreboards, never compromising on our standards and always fighting for the win.
We Champion the Constant Pursuit of Growth
We believe that growth and fulfillment go hand in hand. We embrace trying new things, champion a learner’s mentality, and celebrate the pursuit of continuous improvement.