Alex Johnson

Which virtue means the most to you?

This is a tough one, as I think the power of our virtues is unlocked by completing the full cycle! But, if push comes to shove – I’d be remiss not to say that Grit means the most to me. With 7 years of hard experience as an entrepreneur, its not hard to see why statistics show 50% of new businesses fail within 5 years. I firmly believe that the virtue of grit is the real reason that our business is still growing today. There have been plenty of reasons to throw in the towel, but I believe this business has good to do for all of our stakeholders, and my belief in the purpose and mission pushes me to bring Grit each and every day so that we have our best chance to succeed.

What is your biggest achievement at Grit?

One of my core responsibilities that I’m accountable for is sales and growth. I’m really proud of the fact that despite adverse economic conditions we’ve been able to grow our top line by 25-40% each year for 6 consecutive years & to generate a profit each year.

What do you like to do outside of work?

Outside of work my time is spent with my Family – my wife Carolyn and our two boys – Luke (3) and Sam (7 months). We currently like to explore Charlotte parks, build block castles downstairs, and play with excavators. As you can imagine – that keeps us pretty busy! I’m also involved in leadership with my church, I play league basketball (which I probably take it a little too seriously), and I still enjoy getting out for some golf (past life).

Author

Alex Johnson Founder, CEO

Alex has been leading The Grit Group for 9 years to consecutive years of growth and transformation. He writes about digital marketing, leadership, and culture, with a passion for connecting mission & vision to your day-to-day work.