This role is built for someone who relishes the opportunity to be a player/coach, and who is motivated to deliver value that enables us to expand the email division at Grit. The Email Lifecycle Manager will be responsible for developing marketing strategies that focus on the entire customer journey, from initial contact to post-purchase retention and loyalty. The goal of the Lifecycle Manager is to increase customer engagement, satisfaction, and ultimately, revenue by ensuring that each stage of the customer journey is optimized for success.


You will play a crucial role in running successful email marketing campaigns – planning, executing, and optimizing end-to-end. This includes identifying the target audience, collaborating with designers and copywriters on execution, and ensuring the content is clear and error-free. You will manage audience segments, drive list growth, analyze campaign metrics, and provide insights for improving campaign effectiveness. The Email Lifecycle Manager will work closely with the account team to drive lifecycle marketing strategy, provide email expertise, and develop and execute email strategy across a variety of partnerships and business objectives, including e-commerce and lead nurturing. 


The Email Lifecycle Manager role is client facing and supports the Relationship Manager in account management including duties such as client communications, running weekly meetings, presenting work and managing edits from clients.  Our team is fast paced and highly collaborative, and this individual will work with clients across a variety of industries. The ideal candidate is analytical, organized, has a competitive spirit and brings a strong work ethic every day.


  • Collaborate in an ongoing fashion with Senior Leadership to define and position the service offering for success in the marketplace
  • Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.
  • Create and manage customer segmentation and targeting strategies to optimize the customer journey.
  • Develop and execute email marketing campaigns, including promotional campaigns, newsletters, SMS/push notifications, and triggered messages. Includes project management, QA, and deployment for select clients.
  • Track and analyze campaign results, and optimize emails for better performance based on these insights, to drive results and ROI. Demonstrate proficiency in deriving insights and next steps from marketing data.
  • Collaborate with cross-functional teams, including paid media, design, and analytics, to develop and execute integrated marketing campaigns.
  • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
  • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
  • Segment email lists and personalize emails to target specific customer groups
  • Ensure marketing messages are conveyed clearly and delivered properly
  • Comply with the legal regulations regarding email marketing
  • Comfortability overseeing weekly and monthly reporting and analysis on performance 
  • Coordinate with teammates and vendors to complete final project deliverables. 
  • Support onboarding of new clients and audits for new business sales efforts, including modeling and forecasting.

We Are Looking For…

  • Bachelor degree in Marketing, Business, Communications or related major
  • 5-7 years experience in lifecycle management  
  • Familiarity with SEO/SEM, eCommerce, and Google Analytics
  • Passionate about research and data analysis – evident in a high-level of Microsoft Excel capabilities
  • High proficiency with email and automation tools, such as Klaviyo, MailChimp, HubSpot, Zapier etc.
  • Must be able to work to multiple deadlines and manage time efficiently  
  • Entrepreneurial spirit and a default mindset to take initiative 
  • High energy team player, competitive personality with a drive to win
  • Prior agency experience or e-commerce 
  • Additional consideration given to experience with CRM platforms

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