Paul Southerland

Which virtue means the most to you?

Courage is the virtue that means the most to me. Companies benefit enormously when employees are thoughtfully courageous. Being the voice of calculated dissent, a constructive agitator of assumptions, or a challenger of performance standards takes courage–and, as such, Grit and our agency partners benefit greatly!

What is your biggest achievement at Grit?

Leading the acquisition of Betterpet.com and its continued growth under Grit’s ownership. More importantly, applying the business’ growth strategies and processes to our agency partnerships more broadly.

What do you like to do outside of work?

I love spending time with my wife and daughter–especially going on bike rides together. I also enjoy playing tennis and, oddly enough, doing yard work!

Author

Alex Johnson Founder, CEO

Alex has been leading The Grit Group for 9 years to consecutive years of growth and transformation. He writes about digital marketing, leadership, and culture, with a passion for connecting mission & vision to your day-to-day work.