Which virtue means the most to you?

Courage is the most meaningful virtue to me—in both my professional and personal life. It’s the foundation for growth because you can’t stretch, try new things, or uncover hidden strengths without having the courage to try something in the first place.

What is your biggest achievement at Grit?

My biggest achievement at Grit is definitely proposing the tagline that ignited our campaign for Denny’s franchising website. At the time, I was only a year into my career and felt so energized by the project which only solidified my passion for all things branding!

What do you like to do outside of work?

When I’m not working, you can usually find me hanging out with my dog, working out at the gym, reading a good book, or binging the latest true crime documentary—preferably with an iced coffee in hand.

Author

Alex Johnson Founder, CEO

Alex has been leading The Grit Group for 9 years to consecutive years of growth and transformation. He writes about digital marketing, leadership, and culture, with a passion for connecting mission & vision to your day-to-day work.

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