Overview

We are looking for an experienced, analytical, and results-driven individual to lead Paid Media efforts at Grit. The Senior Paid Media Manager will be directing paid media strategy across a variety of different partnerships and industries and isn’t afraid to get their hands dirty in the management and execution of campaigns. As part of a small team, this role reports directly to a Partner in the business and is an ideal opportunity for an entrepreneurial-minded individual who wants to stretch, learn fast, and be exposed to the inner workings of how to build and scale a small business.

For the individual that thrives on variety, this is a great opportunity to tackle a wide breadth of implementations and gain experience in e-commerce and lead generation-type businesses. The ideal candidate has a great vision for the role paid media plays in an overall marketing plan, infuses energy into every client and team interaction, and is able to clearly communicate strategy to all team members and clients. They have an unashamed love for all things paid media and may or may not drop a fist pump after finding a new ad type that lowers CPAs by 10%. He/she should be able to direct strategy across Google Ads, Google Shopping, Facebook/Instagram, LinkedIn, and other paid media platforms, in order to take a client’s business needs and turn them into actionable, measurable tactics and results. We are looking for someone eager to hit the ground running, solve problems, and contribute to the growth of our clients and of Grit.

Responsibilities

  • Turn client goals into clear and actionable paid media strategy, across both paid search and paid social
  • Manage and execute campaigns in Google Ads (Search, Display, Remarketing, and Google Shopping) Bing Ads, and Facebook Ads using market-leading best practices in account structure, audience building, and bid strategy.
  • This role is client-facing, must be adept at client communication and building relationships with external stakeholders
  • Constantly evaluate the landscape to identify new opportunities and tactics, specifically in developing and expanding e-commerce-focused strategies for the agency
  • Oversee analytics and reporting for all paid media efforts, with the support of a Marketing Analyst
  • Work closely with the senior leadership team to continue to evolve company-wide processes to measure the effectiveness of our campaigns 
  • Collaborate with the team to implement and manage Google Analytics, Google Tag Manager, and call tracking implementations.
  • Work closely with the creative team to develop on-brand and imaginative ad content. Must bring an involved mindset and point of view on how to operationalize ad creative that performs and is scalable to produce without heavy costs.
  • Collaborate with the SEO team to integrate strategy and find cross-channel learnings
  • Contribute to new business pitches by auditing client accounts and providing actionable recommendations and modeling for a potential lift across key KPIs.
  • Stay on top of new and emerging industry trends, technologies, and platform advancements

We Are Looking For…

  • 5+ years experience in Paid Media, primarily Google Ads and Facebook Ads Manager
  • Eagerness to master emerging ad platforms
  • Strong preference for having experience in the e-commerce industry
  • Experience working at an agency or in a multi-client setting is strongly preferred
  • Management experience  
  • Strong analytical, problem solving, and communication skills 
  • Expert proficiency in Google Analytics and reporting tools 
  • Solid understanding of SEO and other digital channels
  • Entrepreneurial spirit and high-energy team player
  • Competitive personality with a drive to win

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